For ad-driven commerce brands

Where ad traffic goes, not what to buy.

PickAxis routes every paid visitor through an interest quiz, classifies them in real time, and sends them exactly where they want to go: Etsy, your store, or a community.

25-40%
Quiz completion rate
3x
Email opt-in vs. static pages
10+
Data points per user
Your Recommendation Live
What is your typical shopping budget?
Under $30
$30 – $80
$80 – $150
$150+
Profile: Garden • Family • Mid-Budget
Handmade DTC Gifts Gardening Club WELCOME10

How it works

Four questions.
One perfect path.

The quiz feels like a conversation. By the end, the user knows exactly where they belong and you know everything about them.

01
Capture interest data
Four questions — interest category, recipient, budget, email. That's it. Users answer because the result feels personal, not like a form.
02
Classify with AI agents
An AI agent reads the profile and generates a behavioral tag: Garden-Family-MidBudget. Every answer feeds a growing customer intelligence layer.
03
Route to the right destination
The user sees a personalized results page with three clear paths — Etsy for handcrafted goods, DTC for premium products, community for long-term engagement.
04
Build owned customer data
Email, interest, budget, tag, ad source, click path — all stored. Retarget with the exact product category and community match. This database compounds in value over time.
The routing flow
Ad Traffic lands on quiz
↓
4 questions answered
↓
AI tags: Garden-Family-MidBudget
↓
Email captured + WELCOME10 code
↓
Etsy
DTC Store
Community

Core capabilities

Built for paid traffic.
Designed to convert.

Most quiz tools optimize for engagement. PickAxis optimizes for the full journey — from click to owned data to commerce destination.

Interest-first routing
No other platform routes users to Etsy, DTC, and communities based on behavioral tags. That's the gap most quiz tools ignore.
AI user classification
Four AI agents handle classification, recommendations, analytics, and email sequences automatically — learning from every interaction.
Owned audience database
Email, interest, budget, tag, ad source, click behavior — all yours. Retarget with precision. The database compounds in value as you scale traffic.
Multi-channel monetization
Etsy store, DTC site, community — or all three. PickAxis routes each user to their highest-intent destination, maximizing revenue across every channel.
Traffic & conversion analytics
Track which interests convert, which campaigns perform, and which tags drive the most revenue. Know exactly where to put your next dollar.
Automated email sequences
Welcome email, discount delivery, product recommendation, community invitation — four touchpoints from a single quiz completion, triggered automatically.

The three paths

Every user chooses their own destination.

The quiz uncovers intent. The results page closes the loop. Three clear paths — each with a different conversion mechanism.

Etsy Store
For users whose interest profile matches handcrafted, artisanal goods. Route them to curated Etsy collections with your exclusive WELCOME10 discount applied automatically.
DTC Online Store
Premium product buyers go straight to your online catalog. Personalized pricing, loyalty rewards, and product recommendations based on their quiz profile. Highest AOV path.
Community
Users who want belonging, not just products, join your interest-based community. Discussions, hobby groups, product recommendations, exclusive content. Long-term retention engine.

The problem with most quiz tools

"They ask what do you want to buy?
We ask who are you and where do you belong?"

Product recommendation quizzes optimize for one transaction. PickAxis optimizes for a relationship. Every quiz result is a starting point — not a dead end. The AI agents keep learning, the database keeps growing, and the routing keeps getting smarter. Stop optimizing for clicks. Start building owned audiences.

Turn every dollar of ad spend into a known customer relationship.

PickAxis handles the quiz, the classification, the routing, and the follow-up. You own the data. You own the channels. You own the customer.